I had no idea. All these holidays so close together. I can't keep anything straight anymore.

According to NPR, this auspicious occasion was

founded by Singapore entrepreneur Jack Sim, head of the World Toilet Organization, in 2001 and officially established as a United Nations day just last year.

The World Toilet Organization proclaims "the 'silent' sanitation crisis" a "ticking time bomb."

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NPR says they'll be running stories "all day long." It is all pretty interesting and a worthy cause. You can check it out for yourselves.